Role: Brand & Visual identity
Self Initiated
Duration: 1 month
Create from within
ANIMA Design is an architectural practice that takes a flamenco kind of approach to architecture at the pace of a ping-pong game. They design & build honest, intuitive homes/spaces that try to be the best representations of their own reality, channeling all conditions, constraints, functional issues, resources at hand, etc., into a resolute whole. ANIMA’s core value is built around this simple concept - More than ideas, it is the inner sensibility that contributes to that special feel or quality of output.
Role: Brand & Visual identity
Self Initiated
Duration: 1 month
Create from within
ANIMA Design is an architectural practice that takes a flamenco kind of approach to architecture at the pace of a ping-pong game. They design & build honest, intuitive homes/spaces that try to be the best representations of their own reality, channeling all conditions, constraints, functional issues, resources at hand, etc., into a resolute whole. ANIMA’s core value is built around this simple concept - More than ideas, it is the inner sensibility that contributes to that special feel or quality of output.
Role: Brand & Visual identity
Self Initiated
Duration: 1 month
Create from within
ANIMA Design is an architectural practice that takes a flamenco kind of approach to architecture at the pace of a ping-pong game. They design & build honest, intuitive homes/spaces that try to be the best representations of their own reality, channeling all conditions, constraints, functional issues, resources at hand, etc., into a resolute whole. ANIMA’s core value is built around this simple concept - More than ideas, it is the inner sensibility that contributes to that special feel or quality of output.
Why Rebrand?
A deep-dive into the brand and industry
In this initial phase, my aim was to start a deep-dive and learn as much as I can about the industry and competitors. As this was a self-initiated project, I did not get a chance to conduct interviews with clients and thus, I did an in-depth study and review of the brief to absorb all the key points. After I had a clear understanding of the above, I carried out some research on similar brands in the industry and how their brand values were communicated. I also carried out some research focusing on the visual aspect - brand identities and visual systems of competitors, industry leaders and some general research as well.
Why Rebrand?
A deep-dive into the brand and industry
In this initial phase, my aim was to start a deep-dive and learn as much as I can about the industry and competitors. As this was a self-initiated project, I did not get a chance to conduct interviews with clients and thus, I did an in-depth study and review of the brief to absorb all the key points. After I had a clear understanding of the above, I carried out some research on similar brands in the industry and how their brand values were communicated. I also carried out some research focusing on the visual aspect - brand identities and visual systems of competitors, industry leaders and some general research as well.
Why Rebrand?
A deep-dive into the brand and industry
In this initial phase, my aim was to start a deep-dive and learn as much as I can about the industry and competitors. As this was a self-initiated project, I did not get a chance to conduct interviews with clients and thus, I did an in-depth study and review of the brief to absorb all the key points. After I had a clear understanding of the above, I carried out some research on similar brands in the industry and how their brand values were communicated. I also carried out some research focusing on the visual aspect - brand identities and visual systems of competitors, industry leaders and some general research as well.
colour scheme
Giving this direction some colour and life
I curated this colour scheme with the brand values of stability & earthliness in mind. This calm, pastel colour scheme is down to earth and easily approachable. It is also appropriate for the architecture industry. The turquoise accent can be used sparingly to highlight important aspects or as part of the pattern system.
colour scheme
Giving this direction some colour and life
I curated this colour scheme with the brand values of stability & earthliness in mind. This calm, pastel colour scheme is down to earth and easily approachable. It is also appropriate for the architecture industry. The turquoise accent can be used sparingly to highlight important aspects or as part of the pattern system.
colour scheme
Giving this direction some colour and life
I curated this colour scheme with the brand values of stability & earthliness in mind. This calm, pastel colour scheme is down to earth and easily approachable. It is also appropriate for the architecture industry. The turquoise accent can be used sparingly to highlight important aspects or as part of the pattern system.
I chose a modern, sans-serif typeface that's appropriate to the brand values of modernity, simplicity, and completeness. After a lot of testing and comparisons, I made this particular choice as it had the cleanest variations with a boxy yet smooth look. It is very flexible and can be used in small sizes as well as large formats.
Building on the ideation behind the logotype, I designed a pattern system using solid, strong shapes that are simple and adaptable in nature. These basic forms are also representations of modern architecture.
